Perfect for all highly trafficked advertisers, retargeting allows you the unique opportunity to track the users who have previously visited your site but didn’t convert. Studies show that 2% of consumers will complete their purchase or submit their contact information upon first visit to your site. So in essence, 98% of interested visitors fail to convert. This happens for a number of reasons – bad timing, product cost, the need to do more research.

If given another chance, these users are substantially more likely to convert. W4 will target those users on sites they visit through banners on tier 1 and niche sites across the web. And the best part about it is it’s all on a cost per acquisition basis, so you’ll benefit from the reach and visibility of a display network with no risk to you!