Buy Customers, Not Clicks.
W4 is one of the leaders in generation of results-based advertising traffic. Our founders have been in the on-line performance advertising business since 2001, and are regarded as pioneers of the business. Over the prior decade, we have delivered over 1 billion clicks and 10 million new customers to advertisers. In contrast to the usual internet advertising networks such as Commission Junction, Advertising.com, Google or search and contextual campaigns, placing your campaign with W4 will bring you customers profitably – since you pay only for new customers acquired.
Performance Based Ad Pricing
Performance based ad pricing is mostly distributed through affiliates on a Cost-Per-Action (CPA) basis, whereby advertisers pay a pre-determined fee much like a cost per acquisition, for each desired campaign result; the ACTION which generates a new customer relationship.
The trackable action could be a consumer purchase, a lead generated on a web form, an inquiry, a site registration, or other customer interaction. The CPA online ad pricing model is the preferred method of pricing for direct response marketers and online service providers, but is also being widely adopted by many brand advertisers as they build more immersive customer relationship programs on-line.