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The key to online success in selling direct marketed products is measurable results.  W4 uses its deep understanding of online advertising fundamentals - market research, testing, campaign execution, distribution, analysis and optimization, to fine tune every campaign in order to yield the best possible response for both advertisers and publishers.

We provide the tools to increase conversions, while maintaining control of costs and adhering to a pre-defined cost per action (sale). Campaigns are developed, tested and optimized in both landing page and creative packages. World class conversion tracking through the entire campaign process, from first impression to conversion. We also improve relevance and effectiveness through web 2.0 presences – social networking, consumer reviews, blogs and more.

With these tools and many more, we drive response.